Aduna

Founded by: Andrew & Nick

Aduna is an Africa-inspired health food brand and social business. Our mission is to bring you the natural vitality of Africa's ancient ingredients, while creating sustainable livelihoods for small-scale producers. Welcome to The Aduna Feel Good Tribe! 

Africa is home to 25% of the world's botanical species, many of which date back to ancient times. Many of these ancient African ingredients are extremely rich in nutrients and have been used by traditional societies for centuries as a source of wellbeing.

Despite their impressive health and beauty benefits, however, the majority of Africa's natural ingredients remain unknown to the rest of the world.

Aduna was created to change this. We identify Africa's most exceptional, natural ingredients and transform them into delicious and nutritious health foods.

Our range of African 'super-ingredients' include the extraordinary Baobab fruit, Moringa leaf and Super-Cacao which we provide as pure powders, ideal for boosting smoothies, food and drinks, and raw energy bars, made entirely from cold-pressed fruit and nuts.

We sell our products in over 2,000 stores in 18 countries - check out our store locator to find your nearest store. Or you can visit our online shop where you can also read lots of reviews of our products.

Because we are a social business, we source our ingredients directly from small-scale producers in rural Africa, creating sustainable income streams for thousands of rural households. Every single purchase makes a real difference.

More info

  • Social Enterprise
  • Type Independent
  • Headquarters London, UK
  • Manufactured Africa & UK
  • Key people Andrew Hunt and Nick Salter (Co-founders)
  • Year established 2011
  • Number of employees 12