howies is an active clothing company based in West Wales.
We’ve been in business since 1995, making men’s and women’s clothing for the sports we love; biking, running and the outdoors, as well as for our day to day lives
We try to make our stuff in a lower impact way and from natural materials wherever possible. For instance, our T-shirts, sweats and jeans are made from certified organic cotton with no silly stuff and our base layers are made from pure Merino wool.
We also use a lot of recycled and recyclable fabrics and all of our clothing is completely PET/PTFE-free.
Our goal is to make clothing that keeps doing what it was designed to do for as long as possible. After all, that just seems like common sense to us.