Founded by: Romy Fraser
We opened our doors on 4th December, 1981 in Neal’s Yard, a once forgotten corner of Covent Garden, in the heart of central London, England. Our passionate belief that beauty should be natural, not synthetic, has been at the heart of our business since we started, over 30 years ago. We believe in nature, honesty and transparency, and your right to know what goes into the products you buy.
Our vision was to bring the expertise of the apothecary and our holistic approach to health and beauty to people and communities.
Today awareness and interest in natural remedies, skin and body care are on the increase. But when we opened our first shop in Covent Garden, we were one of the few pushing against the synthetic chemical approach to skin and health care that had been adopted by much of the industry.