Founded by: Joe & Hugh
Hello, we’re Ugly.
We make drinks. Really refreshing UNSWEET drinks. Simple.
Why? Because we think it’s time for a CHANGE. Things have become a little bonkers haven’t they?
Drinks full of sugar, sickly sweeteners, and other nasty things. Drinks that promise to make you smarter, grow taller, and make your hair curly – that’s not right… Right?
Well, we don’t think so. We think you’re sweet enough already.
Ugly isn’t dressed to impress. It’s not lightning bolts, clever jingles and zingy catch phrases.
Nope, that’s not us. Refreshingly, it's just SPARKLING WATERinfused with NATURAL INGREDIENTS.
And that’s it. No sugar, no sweetener and nothing artificial. Honestly. If that makes us Ugly, then so be it.
So we’re here to shake things up a little. To have some FUN. To take on the big dogs – the Goliaths – and show you there is another way.
We’re here to celebrate the good, the mad, and the ugly.
Be beautifully different.